SMALL BUSINESS REBRANDING
Bombshell Pilates is a woman-owned small business with two studios in Manhattan. I worked to develop their brand identity and support the acquisition of a new location. This came with a website redesign, building their social media presence, developing an internal weekly newsletter, and designing studio merchandise. I've set up photoshoots, created studio signage, and created OOH campaigns to increase brand awareness. Additionally, I've supported studio growth by developing community partnerships and promoting workshops, private corporate events, and collaborations.
WEBSITE REDESIGN
CURRENT WEBSITE
Website redesign includes new photography, pages about studio locations, and updated event pages, among many more revisions. Additionally, new icons were created and the pre-existing visual identity was expanded upon.
The updated website is easier to navigate, simplified, and well-organized. |
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BEFORE
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Instagram was refreshed with reels, new photography, and new content including client journeys and educational material. Creating brand awareness, community involvement, and event promotion.
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PRINT MATERIALS
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MERCHANDISE
Made specifically with community in mind; the Bombshell tote was developed to represent Pilates with a magic circle, using the play on words and visual representation as a nod to the Pilates community. This tote was designed in house and locally screen printed.
NEWSLETTER
I developed a new email newsletter format for members that includes featured classes, upcoming events, and studio updates and implemented a weekly schedule.
BEFORE
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REDESIGN
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