Visit chulelchange.com to see the complete project
The Town of San Pedro La Laguna, new Lake Atitlan in central Guatemala, suffered from severe plastic pollution. Tourism is the main source for the local economy. Money is brought in through environmental beauty, and since the was suffering, so was San Pedro.
In 2016 the Mayor, Mauricio Mendez, banned single-use plastics.
In less than one year the town has reduced their plastic use by 80% and by 2018 tourism increased by 40%.
This project takes the example of a working solution from San Pedro and emphasizes how an American audience can learn from its success. It teaches people how to interact with their environment, both physically and digitally. It sparks connections with the viewer's community and inspires them to take action without any additional cost. This page will show documentation of the process behind the project, while the project itself lives on chulelchange.com